Can you run your business all by yourself? Do you have the time and the expertise to be the marketer, bookkeeper, social media manager, salesperson, and customer service representative? No small business becomes a big one with a single person at the helm. If you haven’t already, you’ll soon find out that it takes a […]
Women Entrepreneurs
Your Brand Identity Needs to Be Consistent
Your brand identity is the image you want portray to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every printed piece you produce […]
Are You Clear on Your Business Goals?
If there’s one thing that keeps people stuck, it’s a lack of clarity. Let’s face it. We want to work for ourselves and have control over our lives once and for all, but you aren’t clear on the steps to take. You want to take an exotic vacation, but you aren’t sure where to go—or how […]
How Many Hats Are You Wearing?
It’s inevitable. As a small business owner, you will wear many, many hats. Marketing manager. Bookkeeper. Content developer. Coach. Technical support staff. But while this type of task juggling is to be expected, you have to be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for example, because without marketing, […]